A full-stack e-commerce solution with user authentication, product management, and payment PayPal integration.

The existing platform had a high bounce rate and low conversion rates. Users were struggling with navigation and the checkout process was overly complex. The platform was not responsive and did not have a good user experience.
We implemented a user-centered design approach, simplified the navigation structure, and streamlined the checkout process to reduce cart abandonment. We also implemented a responsive design and a good user experience.
I served as the full-stack engineer.